SEO stands for “search engine optimization.” It is the process of
getting traffic from the “free,” “organic,” “editorial” or “natural”
listings on search engines. All major search engines such as Google, Yahoo and Bing
have such results, where web pages and other content such as videos or
local listings are shown and ranked based on what the search engine
considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Search Engine Optimization is the process of improving the visibility of
a website on organic ("natural" or un-paid) search engine result pages
(SERPs), by incorporating search engine friendly elements into a
website. A successful search engine optimization campaign will have, as
part of the improvements, carefully select, relevant, keywords which the
on-page optimization will be designed to make prominent for search
engine algorithms. Search engine optimization is broken down into two
basic areas: on-page, and off-page optimization. On-page optimization
refers to website elements which comprise a web page, such as HTML code,
textual content, and images. Off-page optimization refers,
predominantly, to backlinks (links pointing to the site which is being
optimized, from other relevant websites).
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